What Is Asset Mapping

How to Become an Asset Manager


Asset mapping is a process of identifying and assessing the resources, skills, strengths and potentials of individuals, organizations or communities. It involves recognizing the assets that exist within a system in order to leverage them for future growth and development. The goal of asset mapping is to create a comprehensive inventory of all available resources that can be used towards achieving specific goals or outcomes. This information can then be utilized by community members, businesses, non-profit organizations or government agencies to make informed decisions about how best to allocate resources and plan for the future.

5 Steps to Effective Asset Mapping for Small Businesses

Asset mapping is a process that allows small businesses to identify and leverage their assets. Assets are anything that adds value to your business, including physical resources like equipment or software tools, as well as intangible factors such as your employees’ skills or your company’s reputation.

Asset mapping is an essential tool for small businesses because it helps you understand what you have available to work with so you can make more effective decisions about how to allocate resources. In this article, we’ll walk through the five steps involved in creating an asset map for your small business.

Step 1: Identify Your Business Goals

Before you start any asset mapping exercise, it’s important first to understand what goals you’re trying to achieve. What do you want your business to accomplish? Do you want to increase sales revenue? Lower costs? Improve customer satisfaction?

Identifying these goals will help guide the rest of the asset mapping process by giving context and direction for which assets are most valuable in achieving those objectives.

Step 2: Define Your Assets

Once you know what goals need attention within the organization, make a list of all potential assets – both tangible and intangible –that may contribute towards meeting these aims. Don’t limit yourself at this stage; even if something seems insignificant initially include it on this list.

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Some examples could be intellectual property rights held under patents or trademarks which provide legal protection against infringement from competitors etc., proprietary knowledge relating specifically only accessible by personnel working within specific departments/divisions of organizations (i.e., not accessible via public domain sources), unique expertise/skills possessed by team members who possess specialized training/education gained above average industry standards).

Step 3: Assess Asset Value

Now that every possible resource has been accounted for get granular with evaluating each one’s actual worth concerning its contribution towards achieving designated targets outlined earlier- especially as they relate directly back into identified core values unique selling propositions (USP) Relatively speaking some areas likely will be more important than others, so prioritize them accordingly. Consider using a scoring system that weights certain assets more heavily based on importance.

Step 4: Map Your Assets

Once all asset values have been graded assign respective priority levels ranking each one individually from most critical down to least crucial in achieving designated goals within the organization’s operations. This process is what gives an “asset map” its name – visually representing resources you can utilize to advance towards business objectives and targets.

You may want to create several different maps for various target areas if they differ significantly enough (such as marketing vs sales) or making separate subcategories within larger groups like personnel experiences/ skillsets might make sense depending upon specific needs being addressed by those particular individuals across multiple departments/divisions throughout your company structure.

Step 5: Use Your Asset Maps In Decision-Making Processes

Now that you’ve created asset maps outlining everything of value related back into core objectives established earlier put these tools into action! Regularly reference them when assessing internal progress toward achieving desired outcomes – use it often as a guidepost, but don’t let it dictate every decision made going forward either. It should serve primarily as helpful insight rather than absolute truth sources around which broader strategies are formed but still allows adequate room left over for flexibility and adaptation along the way because external circumstances beyond control will inevitably arise at times interfering with precisely laid plans initially mapped out earlier in this exercise.

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Overall, effective asset mapping requires patience and attention-to-detail; however investing time at front end pays dividends later on by empowering entrepreneurs & organizations alike who undergo this endeavor understand better where their strengths lie thereby positioning themselves optimally to capitalize on unique opportunities presented daily amidst highly competitive operational settings frequenting modern-day businesses today.

The Benefits of Using Technology in Asset Mapping Processes

Asset mapping is the process of identifying and documenting all assets in a particular area or community. These assets can include everything from tangible items like buildings, parks, and infrastructure to intangible things such as social networks and cultural traditions. Asset mapping is an essential tool for community development because it helps individuals and organizations understand what resources are available to them.

While asset mapping has been around for decades, advancements in technology have made this process much more efficient. By leveraging various technological tools, including Geographic Information Systems (GIS), databases, and online platforms like Google Maps, communities can map their assets quickly and easily.

One significant benefit of using technology in asset mapping processes is that it enables real-time tracking of changes within a specific area. For example, if there’s new construction happening within a neighborhood or park improvements being made – these updates can be added digitally with ease.

Another advantage of utilizing technology for asset mapping is increased accessibility to the information gathered during this exercise. With digital maps being shared online through interactive databases or mobile apps accessible on smartphones/ tablets; individuals who may not have previously had access now do so at their fingertips!

The use of GIS also allows communities professionals to overlay different layers onto their maps making patterns easier identify anomalies that could lead potential problems down line; whether those issues relate public safety concerns such as flooding risk areas near waterways or environmental hazards toxic waste sites nearby schools playgrounds – solutions become clearer when data presented visually.

Moreover, digital media also provides opportunities for collaboration among stakeholders involved developmental projects- allowing participants share ideas while adding/subtracting different elements based upon feedback received along way before final approval given go ahead respective project milestones achieved successfully .

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Overall embracing technology makes life simpler while conducting complex tasks like Asset Mapping enabling greater participation & transparency ensuring equitable distribution benefits arising from redevelopment initiatives undertaken by local governments NGOs working toward sustainable socio-economic growth regions affected natural disasters warlike situations etc…

In conclusion- The importance understanding one’s current surroundings cannot be understated, and technology has made this process more efficient than ever. Asset Mapping helps communities identify what resources are available to them which ultimately leads better decision-making through collaboration between stakeholders involved developmental projects; benefitting everyone in the long run!


1. What is asset mapping?

Asset mapping is a process of identifying and documenting the strengths, resources and capacities within a community or organization.

2. Why is asset mapping important?

Asset mapping helps to promote collaboration, identify gaps in services and opportunities for improvement, build on existing strengths and resources, and increase overall effectiveness in addressing community needs.


Asset mapping is a process of identifying and evaluating the resources, strengths, and potential of individuals, organizations, communities or regions. It involves gathering data on existing assets such as people’s skills and knowledge, natural resources, economic opportunities, infrastructure etc., to develop more effective strategies for community development or planning. The objective of asset mapping is to build understanding about what exists in a community; determine how available resources can be utilized; identify areas where additional support may be required; and create stronger connections between the various stakeholders involved. In conclusion, asset mapping helps communities to recognize their collective strengths that might have remained unnoticed otherwise and leverage them for better outcomes.